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This site billboyajianassociates.com states the following, "There are no tricks or shortcuts to being a great leader but you can learn to maximize any business situation if you are willing to master the core precepts of leadership." Our analyzers noticed that the website also said " Read More About My Book." The Website also stated " Author, educator, speaker, and business consultant,. Bill Boyajian was President of the prestigious. Gemological Institute of America GIA from 1986-2006. The smartest thing this board ever did was hire Bill Boyajian to provide leadership, strategic planning, and business- building initiatives." The website's header had leadership as the most important keyword. It was followed by leader, lead, and leading which isn't as highly ranked as leadership. The next words the site used was leading people. your path to inspire people was also included but will not be viewed by search parsers.